word on the street
what clients are saying
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"ruhi has been an instrumental partner for me. she is 'always-on' and no task is too big or small for her. she’s a true team player and i couldn’t have built our influencer/pr strategy without her. with her knowledge of the beauty landscape, she crafts strategies with fresh ideas. her work ethic and warm personality make it easy to work together. "
- madisen theobald, make up by mario
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"from the moment we started our partnership, ruhi hit the ground running, securing impressive press interest within the first two weeks. her reliability and availability are unmatched - she is always on. ruhi's passion for her work and the brands she represents shines through in everything she does."
- nupur singh and shipra mathur, monday chill
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ruhi's innovative strategies and adaptability continuously positioned our company as a leader in the ever-changing communications landscape, allowing us to stay ahead of the competition. leveraging her vast experience and valuable media connections, ruhi skillfully propelled our brands to international recognition within the cosmetics industry. her dedication, strategic thinking, and exceptional communication skills make her a top-notch pr expert.
- simon cowell, forma beauty brands (morphe cosmetics, r.e.m. beauty)
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"ruhi was an instrumental partner in the success of our influencer campaign. she seamlessly integrated into the team, collaborating effortlessly and bringing valuable insights that elevated the campaign. most importantly, her work drove outstanding results, making a meaningful impact on the brand’s reach and engagement."
- kristen o’neill, make up for ever
what press are saying
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"ruhi is one of the most kind and genuine people i know. moreso, it's clear that she cares deeply about the brands and founders that she has in her curated selection of people she chooses to work with. i always trust her recommendations, as i know they always come thoroughly pre-vetted through her."
- neha tandon, dotdash meredith
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"not only does the team pitch brands and products in a concise, value-driven, and trend-forward way, but they also prioritize building meaningful connections. they shine at in-person desksides, brand events, and coffee chats."
- emma walsh, who what wear
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"ruhi is super smart (and never pushy; this is key), resourceful, and delivers exactly what i need fast. she's one of those people with great energy and a kind heart – she's the kind of publicist who texts to make sure you made it home ok. she genuinely cares, and in a sea full of beauty publicists, she stands out."
- heather muir, real simple
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"ruhi and the team know exactly how to get brands on editors’ radars – beyond just pitching, she takes the time to create a real connection with the brand and its message. not only does this make it easier to understand what the brand does, but it also ensures they stay top of mind when i'm working on something that aligns."
- mary honkus, freelance
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"i've worked with ruhi on multiple occasions over the years, and it has always been a pleasure. she is accommodating when she can be, doesn't make a promise she can't keep, and is refreshing to work with. she is a creative, kind, and poised person who thrives in any task or project she takes on."
- emma sandler, freelance
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"i’ve worked with many publicists before, and none have been as attentive, enthusiastic, and creative as ruhi. she truly knows her business inside and out and thrives on a challenge. not to mention, she is as sweet as can be and effortlessly balances the personal with the professional."
- taryn brooke, freelance
what influencers are saying
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"she is not only incredibly smart and excellent at understanding data, but also a pleasure to talk to and a genuinely lovely person to work with. she has an incredible grasp on what it takes for a brand to succeed in the influencer marketing world, and any brand that has the opportunity to work with her will be better off for it."
- becca ruesch, creator iq
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"ruhi is a thoughtful and effective partner who helped bring my client’s makeup collaboration to life with her expertise, including influencer seeding, press, event vision, and execution. ruhi understands both the brand and talent worlds, which makes working with her such a pleasure."
- hannah satzke, make management
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"ruhi balances personal and professional matters extremely well, which makes working with her feel like a lifelong friendship, not just a 9-5 working relationship. "
- jack nachtigal, nightingale mgmt