our partner selection process ensures we work with innovators that share our mission to create a smarter, healthier, and kinder world - leaving it better than we found it, together.

we’re not here for just another product or campaign. we align with those pushing industries forward, bringing shared values to life in meaningful ways.

purpose-led

innovative

genuine

built to last

purpose-led • innovative • genuine • built to last •

founder’s vision

ruhi has worked with some of the most recognized global consumer brands, leading award-winning campaigns and earning industry accolades for her visionary approach to brand communications.

driven by a deeper purpose, she left her corporate role to build an agency that reflects her mission of elevating brands that are shaping a more conscious world.

following her ikigai, she’s building a movement that mirrors her personal values, reshaping how people engage with the products they consume and ensuring they add real value to their lives.

her ability to create campaigns that resonate comes from diverse experience across industries and a deep understanding of both agency and in-house perspectives.